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An Integrated Marketing Workbook for Colleges and Universities
Language: en
Pages: 239
Authors: Robert Allen Sevier
Categories: Education
Type: BOOK - Published: 2003 - Publisher:

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Integrated Marketing for Colleges, Universities, and Schools
Language: en
Pages: 240
Authors: Robert A. Sevier
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Council for Advancement & Support of Education

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This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad
Principles of Integrated Marketing Communications
Language: en
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Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
How to Market a University
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Authors: Teresa Flannery
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Type: BOOK - Published: 2021-01-12 - Publisher: JHU Press

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How can universities implement strategic integrated marketing to effectively build and communicate their value? At a time of declining public support, a shrinki
Integrated Marketing Communication
Language: en
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Authors: Jerome M. Juska
Categories: Business & Economics
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge

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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke