Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences t

How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radica

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharto

How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a