Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt

Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters c

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful