Advanced Introduction to Consumer Behavior Analysis
| Author | : Gordon Foxall |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 205 |
| Release | : 2017-05-26 |
| ISBN-13 | : 9781784716936 |
| ISBN-10 | : 1784716936 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis Advanced Introduction to Consumer Behavior Analysis by : Gordon Foxall
Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
