Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia

Download or read book Ad Hoc Arabism: Advertising, Culture and Technology in Saudi Arabia written by Roni Zirinski and published by Peter Lang. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.