This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively im

In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers al

Winning at Active Management conducts an in-depth examination of crucial issues facing the investment management industry, and will be a valuable resource for a

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The

The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like