A Research Agenda for Political Marketing
Author | : Newman, Bruce I. |
Publisher | : Edward Elgar Publishing |
Total Pages | : 208 |
Release | : 2022-04-12 |
ISBN-13 | : 9781800377202 |
ISBN-10 | : 1800377207 |
Rating | : 4/5 (07 Downloads) |
Book Synopsis A Research Agenda for Political Marketing by : Newman, Bruce I.
Download or read book A Research Agenda for Political Marketing written by Newman, Bruce I. and published by Edward Elgar Publishing. This book was released on 2022-04-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.