This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions co

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book ch

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p

Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to

This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic