From the former New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the neglected art of persuasion. In the

"And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice a

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience. Do you give

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient

Hilarious notes between a son and his mom show how kid logic can be very persuasive. Alex just has to convince his mom to let him have an iguana, so he puts his