Using facet theory and Hackett’s pioneering development of the declarative mapping sentence (DMS) as a qualitative methodology, this volume explains the proce

In this book, Hackett introduces the traditional usage of the mapping sentence within quantitative research, reviews its philosophical underpinnings, and propos

This book acts as an introductory guide to understanding and using the mapping sentence as a tool in social science and humanities research. The book fills the

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres