The Language of Trust

The Language of Trust
Author :
Publisher : Penguin
Total Pages : 243
Release :
ISBN-13 : 9781101404553
ISBN-10 : 1101404558
Rating : 4/5 (58 Downloads)

Book Synopsis The Language of Trust by : Michael Maslansky

Download or read book The Language of Trust written by Michael Maslansky and published by Penguin. This book was released on 2010-05-04 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.


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"Anybody who cares about the people who will shape our future should read this book!" --A. Scott Henderson, PhD, Professor of Education, Furman University Paren