To Market, to Market, to Sell a Fat Pig!

Download or read book To Market, to Market, to Sell a Fat Pig! written by George Lemmond and published by . This book was released on 2014-08-13 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: To market, to market, to buy a fat pig,Home again, home again, jiggety-jig.To market, to market, to buy a fat hog,Home again, home again, jiggety-jog.To market, to market, to buy a plum bun,Home again, home again, market is done.This nursery rhyme dates back at least to the early seventeenth century. It?s a timeless picture of marketing and shopping: a need, an answer, and a place to get it. It speaks of a pleasant experience and a satisfying reward. Fat pigs and plum buns are worth the trip!Shopping is a necessary aspect of life. You have to get stuff, and the process keeps the engine of society humming.To be a successful marketer, you have to plunge into it and get your feet wet. You need to have something that makes a lot of people?s lives a little easier. You have to take risks, roll with the punches, get off the floor, and try again.Another nursery tale speaks to the reality of marketing. Two pigs went into the world and built their homes with straw and stone. But the wolf huffed and puffed and blew them down. (That?s what happens to bad products and weak stores.) The third built his home with bricks. It stood despite a windy attack, and the pig ate the wolf. Good marketers live happily ever after.