Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.

Describes how business executives can increase sales through a program of networking with other executives and purchasing goods and services from their firms.

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach busin

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy product

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over