Providing a system that gives customers more measurable benefits than competitors, Costell shows how sales professionals can make fewer calls and win higher-pro

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psycholo

Why do salespeople frequently fail to execute-even when they know what they should do?

Successful sales expert Jim Martin takes apart the elements of typical selling and rearranges them to create a completely different approach to professional sal

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product