Related Books

The Routledge Companion to Strategic Marketing
Language: en
Pages: 501
Authors: Bodo B. Schlegelmilch
Categories: Business & Economics
Type: BOOK - Published: 2020-11-24 - Publisher: Routledge

DOWNLOAD EBOOK

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis
The Routledge Companion to Strategic Human Resource Management
Language: en
Pages: 542
Authors: John Storey
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

'The Routledge Companion to Strategic Human Resource Management' is a prestige reference work offering a comprehensive and authoritative overview of the field.
The Routledge Companion to Non-Market Strategy
Language: en
Pages: 449
Authors: Thomas C. Lawton
Categories: Business & Economics
Type: BOOK - Published: 2015-04-24 - Publisher: Routledge

DOWNLOAD EBOOK

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Desp
The Routledge Companion to the Future of Marketing
Language: en
Pages: 698
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

DOWNLOAD EBOOK

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
The Routledge Companion to Business History
Language: en
Pages: 409
Authors: John Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-12-01 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading