The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. T

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma

This two-volume handbook presents an authoritative and up-to-date analysis of how thinking on strategy has evolved and what are the likely developments in the n

While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that