This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, fr

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive