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The Network Challenge (Chapter 14)
Language: en
Pages: 38
Authors: Christophe Van den Bulte
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

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Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of netw
The Network Challenge (Chapter 15)
Language: en
Pages: 41
Authors: Christoph Zott
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

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Zott and Amit explore the role of business models in creating value through networks. They review earlier, firm-centric views of value creation, including Porte
The Network Challenge (Chapter 4)
Language: en
Pages: 37
Authors: Russell E. Palmer
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

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Global networks of firms are rapidly replacing top-down, hierarchical organizations. Such networks, thanks to information technology and global communications s
The Network Challenge (Chapter 22)
Language: en
Pages: 37
Authors: Howard Kunreuther
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

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Networks increase interdependencies, which creates challenges for managing risks. This is especially apparent in areas such as security and enterprise risk mana
The Network Challenge (Chapter 2)
Language: en
Pages: 30
Authors: C.K. Prahalad
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

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The locus of innovation is shifting from the firm to the network. In contrast to developing standalone products, innovators are drawing together networks that d