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The Market Driven Organization
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Pages: 299
Authors: George S. Day
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up
Market Driven Strategy
Language: en
Pages: 0
Authors: George S Day
Categories: Business & Economics
Type: BOOK - Published: 2015-01-17 - Publisher: Free Press

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Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new compan
Market-Driven Management
Language: en
Pages: 676
Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Bloomsbury Publishing

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re
Market-driven Thinking
Language: en
Pages: 308
Authors: Arch G. Woodside
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Routledge

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Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.
The Market-Driven Supply Chain
Language: en
Pages: 290
Authors: Robert III
Categories: Business & Economics
Type: BOOK - Published: 2012-10-10 - Publisher: AMACOM

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Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Mar