This book guides healthcare executives through proven marketing strategies to grow their service lines. The Complete Guide to Service Line Marketing explores be

Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon

A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all m

The Complete Guide to Women''s Health Service Line Marketing Mary Anne L. Graf, BSN, MS Marketing your women''s service line involves more than just talking to