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This volume explores the latest techniques used to better understand the brain reward system with respect to neurotransmitters, brain structures, and connectivi
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Synthesizing coverage of sensation and reward into a comprehensive systems overview, Neurobiology of Sensation and Reward presents a cutting-edge and multidisci
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It is an interesting topic to discuss addiction and love in the context of reward. In this e-book, we begin with an animal study of comparison between drug and
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Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches