The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social medi

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social medi

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking yo

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

An academic review of the major marketing techniques that transformed advertising communication forever. This book takes an in-depth look at the most important