Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researche

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a tot

"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and