Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native ad

Examines the role of the media in elections, discussing how it can be used to explore issues, expose controversy, and explain candidates' platforms.

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui

This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical persp

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Ex