The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic

Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is sna

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and