The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey