Cases in Strategic Marketing Management

Cases in Strategic Marketing Management
Author :
Publisher :
Total Pages : 0
Release :
ISBN-13 : 0130283576
ISBN-10 : 9780130283573
Rating : 4/5 (73 Downloads)
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Book Synopsis Cases in Strategic Marketing Management by : John A. Quelch

Download or read book Cases in Strategic Marketing Management written by John A. Quelch and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.


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