The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you n

The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementin

The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementin

The Internet is continually reengineering business processes, nowhere more evidently than in the marketing of goods and services, enabling suppliers to get even