Strategic Sport Communication
Author | : Paul M. Pedersen |
Publisher | : Human Kinetics |
Total Pages | : 434 |
Release | : 2024-04-29 |
ISBN-13 | : 9781718221475 |
ISBN-10 | : 1718221479 |
Rating | : 4/5 (79 Downloads) |
Book Synopsis Strategic Sport Communication by : Paul M. Pedersen
Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--