This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an i

Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital econo

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every comp

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, Yo

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms