An introduction to the slow-moving world of soap operas includes reviews of major storylines, histories of how each show began, cast lists, and other informatio

As a special feature for this book, The Museum of Television & Radio conducted interviews with leading writers, producers, actors, and directors of soap operas.

Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative,

As the maker of Ivory soap, Tide detergent, and Crest toothpaste, Procter & Gamble is a household name. It is America’s thirteenth largest company, lauded by

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing