This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and t

"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Co

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co