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Services Marketing Cases in Emerging Markets
Language: en
Pages: 185
Authors: Sanjit Kumar Roy
Categories: Business & Economics
Type: BOOK - Published: 2016-09-08 - Publisher: Springer

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Services Marketing Issues in Emerging Economies
Language: en
Pages: 195
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2021-02-24 - Publisher: Springer Nature

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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va
Marketing Cases from Emerging Markets
Language: en
Pages: 159
Authors: Dilip Mutum
Categories: Business & Economics
Type: BOOK - Published: 2013-09-03 - Publisher: Springer Science & Business Media

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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.
Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 171
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-03 - Publisher: Springer

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 94
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-27 - Publisher: Springer

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train