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Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2016-09-08 - Publisher: Springer
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Language: en
Pages: 195
Pages: 195
Type: BOOK - Published: 2021-02-24 - Publisher: Springer Nature
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va
Language: en
Pages: 159
Pages: 159
Type: BOOK - Published: 2013-09-03 - Publisher: Springer Science & Business Media
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.
Language: en
Pages: 171
Pages: 171
Type: BOOK - Published: 2017-05-03 - Publisher: Springer
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s
Language: en
Pages: 94
Pages: 94
Type: BOOK - Published: 2017-05-27 - Publisher: Springer
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train