Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing yo