Media Relations

Media Relations
Author :
Publisher : Routledge
Total Pages : 281
Release :
ISBN-13 : 9781000246582
ISBN-10 : 1000246582
Rating : 4/5 (82 Downloads)

Book Synopsis Media Relations by : Jane Johnston

Download or read book Media Relations written by Jane Johnston and published by Routledge. This book was released on 2020-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal


Media Relations Related Books

Media Relations
Language: en
Pages: 281
Authors: Jane Johnston
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new model
The Other Sport Mega-Event: Rugby World Cup 2011
Language: en
Pages: 115
Authors: StevenJ. Jackson
Categories: Sports & Recreation
Type: BOOK - Published: 2017-07-05 - Publisher: Routledge

DOWNLOAD EBOOK

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expa
IRB Rugby World Cup Guide 2011
Language: en
Pages: 0
Authors: Chris Hawkes
Categories: Rugby Union football
Type: BOOK - Published: 2011 - Publisher: Carlton Books

DOWNLOAD EBOOK

"The Official IRB Rugby World Cup 2011 Guide provides excellent background information about the host nation, New Zealand, key details of the venues along with
Strategic Sport Marketing
Language: en
Pages: 547
Authors: David Shilbury
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Willing's Press Guide and Advertisers' Directory and Handbook
Language: en
Pages: 1068
Authors:
Categories: English newspapers
Type: BOOK - Published: 2005 - Publisher:

DOWNLOAD EBOOK