Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust

"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." -Scott Galloway, Professor of

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve