A unique and far-reaching study of China's contemporary social changes from the perspectives of consumption and consumerism.China has undergone profound social

"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consum

Clear and engaging, this is the definitive history of China, one of the most important political, economic, and cultural players in the modern world. 8-page col

'This book is a remarkable tour de force. Joseph Chai offers a fine synthesis of thinking about the nature and origins of China's long-run economic growth and s

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers a