Can segmentation increase the efficiency of bundling? How does the company manage all this data so that others not only report financial data accurately, but re

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and deve

How will you measure success? Is the measure of success for Revenue and Customer Management understandable to a variety of people? Is the solution cost-effectiv

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in

REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the ne