This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to

Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven appro

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field

The text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area. It includes the