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Resilience of Luxury Companies in Times of Change
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Authors: Gabriella Lojacono
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Type: BOOK - Published: 2021-08-23 - Publisher: Walter de Gruyter GmbH & Co KG

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Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify t
The Future of Luxury Customer Experience
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What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their cu
Managing Luxury Brands
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Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technolog
Manager of the future
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A good manager must have a broad range of technical and managerial skills, as well as strategic vision and an awareness of the financial, environmental and soci
Brand Resilience
Language: en
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Authors: Jonathan R. Copulsky
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Type: BOOK - Published: 2011-05-10 - Publisher: St. Martin's Press

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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vas