Customer Relationship Management
| Author | : SCN Education |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 406 |
| Release | : 2013-11-11 |
| ISBN-13 | : 9783322849618 |
| ISBN-10 | : 3322849619 |
| Rating | : 4/5 (19 Downloads) |
Book Synopsis Customer Relationship Management by : SCN Education
Download or read book Customer Relationship Management written by SCN Education and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
