(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of th

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Bet

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of B

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Commu

It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the s