Managers in organisations must make rational decisions. Rational decision making is the opposite of intuitive decision making. It is a strict procedure utilisin

“How do people make decisions in organizations?” is the question at the core of this book. Do people act rationally? Under what conditions can information a

Ît then rigorously analyses each model in the tradition of microeconomic theory, leading to a richer, more realistic picture of consumer behavior. Ran Spiegler

RATIONAL DECISION-MAKING For a Brighter FutureFor the Love of the World This book shows youthrough examples and application exerciseshow to make rational decisi

Decision makers strive to be rational. Traditionally, rational decisions maximize an appropriate return. The contributors to this book challenge the common assu