Includes bibliographical references and index.

May Kennedy McCord, lovingly nicknamed “First Lady of the Ozarks” and “Queen of the Hillbillies,” spent half a century sharing the history, songs, and s

“Confronts readers with the implications of a popular tourist destination founded on the values and sentiments of American evangelical Protestantism.” —Th

The Ozark region, located in northern Arkansas and southern Missouri, has long been the domain of the folklorist and the travel writer--a circumstance that has

The ten essays in this collection focus on how southerners have marketed themselves to outsiders and identify spaces, services, and products that construct vari