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Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
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Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet
Language: en
Pages: 244
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Type: BOOK - Published: 2022-09-29 - Publisher: Springer Nature
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms
Language: en
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Pages: 186
Type: BOOK - Published: 2020 - Publisher: Routledge
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion