The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from con

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a centr