Customer Loyalty Programmes and Clubs

Download or read book Customer Loyalty Programmes and Clubs written by Stephan A. Butscher and published by Gower Publishing, Ltd.. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation A guide for marketing professionals and managers to research, plan, and start programs that reward customers with tangible financial and non-financial benefits to foster long-term loyalty. It includes case studies of such programs begun by companies including Volkswagen, Swatch, and Porsche. The second edition adds chapters on pricing for customer loyalty and customer loyalty on the Internet. The author is an international business consultant based in Bonn, Germany. Annotation c. Book News, Inc., Portland, OR (booknews.com).