We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design eng

Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and a

The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytic

This text is well-suited for a course in introductory environmental engineering for sophomore, or junior level students. The emphasis is on concepts, definition