Predicting Health Behaviour provides the theoretical background and examples of how to apply the most common social cognition models to the explanation of healt

Providing the theoretical background and examples of how to apply the most common social cognition models to health behaviours, this book thoroughly examines ho

The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough in

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on at

Focuses on a range of key social cognitive factors in interventions to change health behaviour, using examples from an impressove breadth of applied settings. T