This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differenti

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governmen

Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacl

"Election campaigning never stops. That is the new reality of Canadian politics, where everyone from the partisans who control the government to backbench MPs p